6 Predictions for 2013: Search Marketing & Big Data Analytics
The author believes that in 2013, search marketers can seize their opportunity as the channel closest to consumer centered marketing.
1. The Majority of Consumer Purchasing Decisions Will Involve a Mobile Device
2. Mobile Experiences Will be Reinvented With Mobile Specific Technologies & Optimizations
3. Web Analytics Will Move From Page Orientation to Customer Orientation
4. Publicly Available Data Will Grow Dramatically
5. Social Won't Displace Search in Channel Importance
6. The Beginning of the End for Last-Click Attribution
LucidWorks transforms the way people access information to enable data-driven decisions. By combining Search with Big Data, the LucidWorks product suite provides real-time access to multi-structured data in motion.